311 Travel Bag logo

 

Client: 311 Travel Bag, INC
Scope of Work: Develop and Implement
Marketing Plan to Increase Sales

 

CClient was attempting to market a new product to local customers with limited marketing resources.  After analyzing the product and target market, it was determined that product was a good fit for an in-depth marketing campaign.

RWe researched similar products to determine consumer need and acceptance level.  We evaluated industry rules and regulations to make sure product met travel requirements of the Transportation Security Administration (TSA). 

EWe conducted a full-scale brand personality and strategic mapping workshop with the client.  The results laid the foundation for the development of branding hallmarks and a marketing platform.

AEach member of the team contributed their unique creative expertise to develop logos, website look and feel, and messaging based on the brand personality previously identified.  Several options were presented.

T311 Travel Bag chose the design concept they believed to best communicate the brand personality.  No revisions were required.

EThe concept was executed cohesively across all marketing platforms.  Special attention was given to promoting the new web presence, which significantly increased sales.  Likewise, the company received extensive press coverage with local, regional, and national media.

311 Samples

Tactical Implementations:

  • Create company logo and establish branding hallmarks (fonts, colors, tones)
  • Design identity package (business cards, stationery, biz templates)
  • Create store-front sign
  • Create trade show banners
  • Develop online media kit
  • Manage public relations initiatives
  • Custom illustrations and photography